The Media and Control - 1219 Words

Reality for most people, is what they â€Å"assume exists independently of any concept or representation†. (Grossberg, 1998:184) That’s â€Å"reality† to us, no second thought about it. Fiske says that reality â€Å"is the product of that culture’s codes†; (1987:4) meaning, that our society presents us with â€Å"a collection of material facts, that we can accurately perceive†. (Grossberg, 1998:185) The concept that the material facts have to be collected is peculiar. It implies that a negotiation between the public and reality has taken place, that someone, had to decide what was to be collected, and what was to be deserted. It has been said that media is the most influential. The media are â€Å"perhaps the most important producers of meaning and the codes of†¦show more content†¦Our society is divided into many individual groups according to the media.   For example, the media portrays black males either as basketball players, drug dealers, and murderers. They are mostly badly characterised, however all of the above does not represent just black males, it represents just about any human being. Also, there is Barack Obama, challenging the stereotypes set by the media. The Cultivation Theory suggest that the typical viewer is isolated and atomized, thus highly influenceable by the media. For example, too much media violence makes the viewers perceive our society as a mean, scary and dangerous place when it is not. And in consequence, citizens respond by supporting conservative crime control agendas excessively. In result there have been massive buildups in jails and prisons. Gerbner says that heavy viewers have a greater fear of our society in comparison to light viewers. Like I have mentioned that certain ideas and images can shape and distort our perceptions of reality. How many naked bodies do most of us view on a regular basis in real life - not counting what the media shows us?! Very few. But now-a-days people spend a lot of time reading fashion magazines and watching pornography, they encounter more naked or semi-naked bodies than they would otherwise, such as female bodies that happen to have had plastic-surgeries and men that are well toned. It is not surprising that in our media-driven society, ourShow MoreRelatedDo We Control The Media Control Us?889 Words   |  4 Pages111 27 August 2014 Do we Control the Media or Does the Media Control Us? Imagine how surveys came into play. Imagine a group of people wanting to know what another group of people think, feel, want and desire. A survey came to be a way to meet the needs of others at a much more efficient way. Imagine mass media as a way to meet the needs and desires of the mass. It is a survey taken every time the remote is used. Whatever catches the attention of the mass is what the media produces quantities of andRead MoreCorporate Control of the Media and Politics1071 Words   |  5 Pageswith the exam and uninformed decision-making for the same reason uneducated people have trouble with it, media coverage. Society today is a media society, rich or poor, educated or uneducated, we all receive information and news the same way. Through television, radio, internet or the papers we absorb information and whether we like it or not this information is bias and controlled. Media seems to follow what Americans want to see and Americans want to see celebrity news, international newsRead MoreMedia Controls Your Mind837 Words   |  4 PagesMedia has an affect on the popular culture more than most people think. It is simply everywhere you go and unavoidable. So either way you look at it, the mass media occurs in a person’s life on a daily basis. Which has a severe effect on the choices you make and the morals you live by. One cannot trust everything they see on TV either. Most commercials you would see today are overly exaggerated just to persuade consumers into buying the product. For example, in the 1930’s America’s first â€Å"drugRead MoreCorporate Control over Med ia1683 Words   |  7 Pagesinterests of that media? Have you ever felt that you seem to be viewing more hours of advertising than actual media content? These are questions that lingers in the minds of media analysists over and over again. Objective of Analysis In this analysis, we intend to treat media as a commodity that is being sold to the audience and the media content as a psychological influence on them. It is intended to throw light upon some of the devastating effects of the â€Å"business† of media, due to the influenceRead MoreThe Media Access Control System Essay1266 Words   |  6 Pagesphysical layer, flow control and frame synchronization. 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MAC Address is also knownRead MoreSocial Media And Social Control Theory1553 Words   |  7 Pagessociety and social authority in general (Jenkins Griffith, 2004). The following Literature review of some of the more recent developments in theorizing on social control theory may shed light on the ramifications of social media and help provide analytical value in the history of relevant interactions on the topic. Research on social media utilization and trends has become a macroscopic exercise. Over 1.5 billion people have Facebook accounts worldwide, and nearly 80% of those individuals log on dailyRead MoreSocial Media Spiraling Out Of Control921 Words   |  4 Pagesith social media spiraling out of control, cyber bullying and cyber threats are becoming the scary norm. On Thursday February 7, 2013 over 2,900 students didn’t show up to school and many more were checked out early. An unidentified suspect made a detailed Facebook post to his fake Facebook on Wednesday February 6, 2013 threating to kill his father, himself and at least 200 students at Warren County High School. Due to the recent Events at Sandy Hook Elementary, this threat left the small town ofRead MoreControls For Securing Removable / Portable Media2192 Words   |  9 PagesContents Communications and Operations Policy 2 Policy Statement 2 Controls for securing removable/portable media: 2 Data backup procedures: 4 Separation of Duties: 6 Data collection and secure disposal of data/media: 6 Monitoring system use: 7 Protection of log information, (administrator and operator logs): 8 Protection of system documentation: 8 Antivirus: 8 Network controls: 9 Network management controls and services: 10 Exchange of information: 11 Electronic Commerce: 12 Communications andRead MoreThe Control Large Players Have on Mass Media850 Words   |  4 Pages Mass media, with its functions to inform, to educate and to entertain, is one of the most important issues in the United States because of the way it has been manipulated to cater the demands of various groups, such as partisan bias, sensationalist journalists as well as the government. Such is the problem for the modern and enlightened public; since people now have access to various areas to get news reports, the media apparently lacks the way to properly distribute truthful and factual information